Back in week 3 I produced a survey via freesurveysonline in order to gain some primary research into why and how often people who visit festivals buy tents. In order for people to complete the survey I used a viral marketing tool using Lily Allen to introduce the survey. I thought this would help me get responses but I have not as high as response as I thought I would. The realisation of this is that market research is a hard game and it isn't easy to get true market representations.
However I am glad that I used the viral tool and completed the survey as the the responses that I do have are the primary research included within my project and have given me a basis onto which to further research in the secondary form.
http://www.acapela.tv/Lily-Allen-bc8c5b5381c67.html
http://www.freesurveysonline.com/fso/AskSurvey.fso?Survey=16263&CheckID=13975
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