Following my initial idea this upload is the suggested story board for my advert. I have decided that as the target consumer for festivals is 16-34 I need to produce an ad that targets this market and make sure the brand message is received via media that they use. As a result I will produce an ad for the internet that will create word of mouth in order to secure website hits. I will discuss this further in explanation of my target market.
The idea for the advert came from relating my product back to the music roots where it will be used. Taking inspiration from a successful band I think I can market my product in collaboration with them in order to reach the right audience.
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