The analysis of Urban Prosperity groups and types has led to the detection of possible lifestyle trends.
Firstly this category of the population fit the Mintel research of age demographics for the festival consumer. Each of the 5 types discussed is concerned with the mid thirties age group and lower.
Secondly a key trend for population segment is leisure interests. The cinema is favoured above the national average by all the types.
The next trend was the use of public transport as a means of getting around. Even when types of individuals did have car ownership public transport was still a used method. This initiates the thought over the forms of advertising that these individuals are subjected to on their journeys.
Lastly the high use of mobile phones is a key trend and when analysed in conjunction with the role of the internet in these people’s lives an assumption of technology savvy can be made. The internet is no longer just a communication method for these individuals but is an intrinsic life tool for shopping, research, work and play.
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