here is the viral ad that will used for BeamBox the brand.
The advert has been made to appeal to the young target customer whilst conceptualizing the idea of falling asleep looking for your tent. It was filmed on a camera phone to appeal to the new mobile technology-savvy generation and is in black and white until the last scene to represent being in darkness until you find your BeamBox. The music has been chosen to add a catchy, memorable jingle to the advert for brand recall and recognition.
Being filmed in a urban setting also is representative of the BeamBox urban consumer.
Lets hope in the festival fields of 2009 we hear "thats my tent" not "thats not my tent"
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