Brand name

I chose the Brand Name BEAM BOX from brainstorming ideas. I started with definitions and used a thesaurus to start gathering words that were associated with my product. The two words that I looked into was GLOW and TENT as these are the two key messages that need to be evident in the brand name.

tent |tent|
noun
a portable shelter made of cloth, supported by one or more poles and stretched tight by cords or loops attached to pegs driven into the ground.
• Medicine short for oxygen tent .
verb
1 [ trans. ] cover with or as if with a tent : the garden had been completely tented over for supper.
• arrange in a shape that looks like a tent : Tim tented his fingers.
• [as adj. ] ( tented) composed of or provided with tents : they were living in large tented camps.
2 [ intrans. ] (esp. of traveling circus people) live in a tent.
ORIGIN Middle English : from Old French tente, based on Latin tent- ‘stretched,’ from the verb tendere. The verb dates from the mid 16th cent.
tent
noun
circus tents | our tent sleeps four marquee, big top; dome tent, pup tent; teepee, wigwam.

Shelter, guy, bivouac,

Glow
glow |glō|
verb [ intrans. ]
give out steady light without flame : the tips of their cigarettes glowed in the dark.
• have an intense color and a slight shine : [with complement ] faces that glowed red with the cold.
• have a heightened color or a bloom on the skin as a result of warmth or health : he was glowing with health.
• feel deep pleasure or satisfaction and convey it through one's expression and bearing : Katy always glowed when he praised her.
noun [in sing. ]
a steady radiance of light or heat : the setting sun cast a deep red glow over the city.
• a feeling of warmth in the face or body; the visible effects of this as a redness of the cheeks : he could feel the brandy filling him with a warm glow.
• a strong feeling of pleasure or well-being : with a glow of pride, Mildred walked away.
ORIGIN Old English glōwan, of Germanic origin; related to Dutch gloeien and German glühen.
glow
verb
1 lights glowed from the windows shine, radiate, gleam, glimmer, flicker, flare; luminesce.
2 a fire glowed in the hearth radiate heat, smolder, burn.
3 she glowed with embarrassment flush, blush, redden, color (up), go pink, go scarlet; burn.
4 she glowed with pride tingle, thrill; beam.
noun
1 the glow of the fire radiance, light, shine, gleam, glimmer, incandescence, luminescence; warmth, heat.
2 a glow spread over her face flush, blush, rosiness, pinkness, redness, high color; bloom, radiance. antonym pallor.
3 a warm glow deep inside her happiness, contentment, pleasure, satisfaction.

Luminescence: Light that occurs at low temperatures
Polarised




At the same time of this I was gathering images and found one of the 80's Boombox. This was insipiration to chose the name BEAM BOX as not only does it contain references to both light and structure but also plays on this 80's fashion which is a large trend at present.