Beambox has arrived

here is the viral ad that will used for BeamBox the brand.
The advert has been made to appeal to the young target customer whilst conceptualizing the idea of falling asleep looking for your tent. It was filmed on a camera phone to appeal to the new mobile technology-savvy generation and is in black and white until the last scene to represent being in darkness until you find your BeamBox. The music has been chosen to add a catchy, memorable jingle to the advert for brand recall and recognition.
Being filmed in a urban setting also is representative of the BeamBox urban consumer.

Lets hope in the festival fields of 2009 we hear "thats my tent" not "thats not my tent"

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BeamBox Logo

 
this is the chosen logo. It represent light, a means for helping, modern through the strong typography and gender neutral with chosen colours. It is also a logo than can be adapted each season by colour changing to fit seasonal product colours

Advert blogs

Whilst continuing my research for my report I have stumbled across many advert blogs on the web.

The link below is one example
http://www.adverblog.com/archives/003588.htm

I have also used the website the worldsbestever to see what the advertising geniuses out there have done in the past. By reading these blogs and viewing the adverts it is not only helping me edit my advert but giving myself good reflections on how I have presented BeamBox compared to other brands.

BEAMBOX is the answer

I found this video which I thought was extra research to confirm BeamBox is a must for festivals 2009!

online survey

Back in week 3 I produced a survey via freesurveysonline in order to gain some primary research into why and how often people who visit festivals buy tents. In order for people to complete the survey I used a viral marketing tool using Lily Allen to introduce the survey. I thought this would help me get responses but I have not as high as response as I thought I would. The realisation of this is that market research is a hard game and it isn't easy to get true market representations.
However I am glad that I used the viral tool and completed the survey as the the responses that I do have are the primary research included within my project and have given me a basis onto which to further research in the secondary form.

http://www.acapela.tv/Lily-Allen-bc8c5b5381c67.html

http://www.freesurveysonline.com/fso/AskSurvey.fso?Survey=16263&CheckID=13975

logo

This is a logo idea trying to represent the key value of light. I don't really like it so will keep working on the logo.

The Tings Tings brand collaboration

BeamBox is emphasising the music product association through a collaboration with The Tings Tings. This pop duo will act as spokespeople for the brand. The use of their hit track "thats not my name" will be edited to "thats not my tent" to form a catchy tag line and jingle for BeamBox. This idea will also be developed further with regards to product launches and promotional material that could be produced.