Wednesday, 25 February 2009

Marketing for the individual consumer

Graduate

This recent graduate enjoys socialising whilst looking good on a budget. She follows the same media routine using morning radio as a comforting voice whilst being connected to the outside world. Disposable income is spent spread between her mobile phone texts, clothing and nights out.

PRODUCT: Beauty product: “Bright Eyes” under eye gel
PLACE: Radio
MESSAGE: Late nights early mornings can take they toll, now look a million dollars without spending it.

Party-Girl

This student enjoys the night life just as much as the lead up to it. Even on a student budget she likes to feel and look good through endorsed beauty products that often have a free gift with higher purchase. Her style is unique and money is not heavily influenced by branding when it comes to clothes. Music is a great passion in the home and on her travels.

PRODUCT: Digital music phone
PLACE: Outdoor billboard
MESSAGE: Listen to the latest music, news and events streaming live to your phone whilst on the move.

Professional

As an evening hands on dad time is of the essence both in the morning and after work. Routine plays a large part in this mans life in order to get things done. Media is structured to the radio and broadsheets in the morning and television for his partner in the evening. The media is generally used as a tool to inform if not relax.

PRODUCT: Thermal travel mug coffee maker
PLACE: Evening standard advert and Times Weekend supplement advertorial
MESSAGE: Don’t rush your coffee enjoy it on your travels

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