LOST IN BRANDING

I feel I can get to grips with the academic aspect of this unit but am feeling really blocked with creativity and without an idea I can not deicide on a target audience. I keep looking at acorn profile after acorn profile yet without a brand idea I'm feeling really unproductive. Do I go with the glow in the dark festival tents? do I launch slimming pants? do I launch dog perfume? or I do i think again?